This was a long and over due process. After attending Stationery Academy as a speaker for the 3rd and 4th time, attending Authenticate with Whitney English and reading countless business books and magazines, it hit me on a flight home that the Something Detailed brand is bigger than what it is as a stand-alone brand. I have dreams of branching out and doing other stationery and gift lines, some for men and some hysterically funny, and the Something Detailed brand did not fit the style I wanted for those other lines. I am not sure why I always pushed the thought away of branding under my own name, but I am sure it had a little something to do with fear. I still love and have a local and national presence with Something Detailed and don’t want it to go away, so it too is getting a little make over to freshen up it’s look.
While the Jennifer Faught brand and site will be the heart for all my lines and my blog, Something Detailed will continue to house all invitation & wedding related items, Invitation Essentials will be the home for all things etiquette and Urbane Greetings will be all other paper and stationery goods.
Add jenniferfaught.com to your blog feeds. I am excited to share this journey with you!